Legal

Privacy Policy

Last updated: January 2026

Who we are

GRAYAMZ is a trading name of Rosegray Ltd, a company registered in England and Wales (Company No. 13767270). We are committed to protecting your privacy and handling your personal data transparently.

For data protection enquiries, please contact us at hello@grayamz.com

What data we collect

We currently collect limited personal data through our website:

Email address – when you join our waitlist or complete a survey
Survey responses – preferences you share (e.g., colourway choices, shoe size range, dance styles)
Region – if you choose to provide it when signing up

We do not currently process payments or collect financial information through this website.

How we use your data

We use your personal data for the following purposes:

To notify you about product launches and availability
To send occasional updates about GRAYAMZ (you can unsubscribe at any time)
To understand customer preferences and improve our products
To invite you to participate in limited-run programmes

Legal basis for processing

Under UK GDPR, we process your data based on your consent. When you submit your email to join our waitlist or complete a survey, you are consenting to receive communications from us. You can withdraw this consent at any time by clicking the unsubscribe link in any email or contacting us directly.

Who we share your data with

We use the following third-party service to manage our email communications:

Klaviyo – Email marketing platform (US-based, with EU/UK data protection compliance)

We do not sell your personal data to third parties. We do not share your data with any other organisations for their marketing purposes.

How long we keep your data

We retain your email address and preferences for as long as you remain subscribed to our communications. If you unsubscribe, we will remove your data from our active marketing lists within 30 days, though some data may be retained in backup systems for a limited period.

Your rights

Under UK GDPR, you have the following rights:

Right of access – request a copy of your personal data
Right to rectification – ask us to correct inaccurate data
Right to erasure – ask us to delete your data
Right to restrict processing – limit how we use your data
Right to data portability – receive your data in a portable format
Right to object – object to certain types of processing
Right to withdraw consent – at any time

To exercise any of these rights, please email hello@grayamz.com

Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority. You can contact them at ico.org.uk

Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption, and our email service provider maintains robust security standards.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.